Preview – I know we all want to do important things. We all want to work on important products, start important companies and accomplish tasks that could change the world and have an enormous impact. I see this in entrepreneurs and the tech community more than anywhere else.
The question we ask, whenever we hear about a new business or idea, whether it’s renewable energy or a messaging app or a fucking hamster sled, is this:
Will it scale?
And then if we find out that whatever idea we’re looking at can’t instantly scale to a million users and isn’t designed to be a billion dollar concern, we dismiss it. Sometimes, even laugh at it. When we do that, we’re being assholes. Huge assholes. Because starting a big, huge, fancy, sweating tech company isn’t the be-all and end-all, and choosing not to do that doesn’t make anyone stupid.