Conversion Optimiser Tips to Help You Convert More Prospects to Customers

Reality check: The conversion rate for most website sucks and desperately needs the services of a conversion optimiser!

It’s not uncommon to see lots of internet marketers putting in a lot of effort into designing a beautiful website, spend thousands on Facebook or Google ads, and are consistently engaging on social media but not getting revenue results commensurate with their efforts.

For sure, the above activities are solid marketing strategies and they are no doubt important but most of them are all just about improving traffic.

The truth is; these internet marketers ignore one of the most important things that needs to be considered; ‘Conversion Optimization’! They fail to identify the roadblocks in their conversion funnel and address them immediately. Read more

How to Increase Conversions for Your E-Commerce Website?

For an online businessman with an online e-commerce website, an increment in sales or conversion rates is always the most important thing.

The business model of an e-commerce online store is simple: to sell as many products as you can. And in order to do that successfully, you need to take care of many aspects of your website and sales funnel. When all those aspects are perfected and when they click together, they always lead to more customers, increased sales, and higher conversion rates.

In this post, we are going to discuss how to increase conversion rates and sales for your e-commerce website or online store. Read more

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How to Increase Sales and Conversions with Videos?

It is a common practice to use text and images as the main pillars for your online content. Furthermore, it does not really matter what type of content you are creating, text and images have always performed well.

For instance, if you are working on your company’s blog, you should know that blog posts with images get 94% more traffic views than blog posts that don’t have images in them.

However, apart from text and images that have been proven successful, businesses are now using videos to boost their conversions and sales even further. And they have been very successful with it.

In this post, we are going to discuss how you can improve sales and conversions with videos. Read more

Tips from Conversion Optimization Experts

7 Awesome Tips from Conversion Optimization Experts

Let me guess.

You have a website and now you want to increase sales and conversions, right?

We have all been there. After all, that’s the whole purpose of having a business website, isn’t it? To increase sales and conversions. However, it is not as simple as it might look from afar.

What I have found in my conversion optimization career is that the major problem is lack of sufficient knowledge. Businesses start with the conversion optimization process without learning enough. As a result, they end up doing the wrong things and in the wrong way, too. Spending your time, efforts, and resources on things that don’t really work is a total waste. This is why knowing the right tips and tricks matter the most.

In this post, we are going to solve this issue for you.

This blog post consists of 7 brilliant and amazing tips from conversion optimization experts across the globe.

Let’s start and see what the experts have to say. Read more

Facebook Ad newsfeed layout

How to Optimize Facebook Ads and Increase Conversions?

What do you think of Facebook ads? Are you advertising there?

92% social media marketers are running ads on Facebook. But it is very common for online business owners, social media marketers, and bloggers to experience a bad conversion rate.

If you are running ads on Facebook but aren’t seeing the results and conversions you expected, you might be doing something wrong.

This blog post will teach you various tips and tricks to optimize Facebook ads. With these little tweaks and new knowledge, you will be able to run better ads and increase conversions and sales. Read more

A Beginner’s Guide to Getting Started with A/B Testing

When we talk about conversion optimization for the web, A/B testing comes to the forefront as the most commonly discussed topic.

However, for all the blog posts, guides, and informational resources there are on the subject of A/B testing, many businesses still get it wrong. The problem isn’t because of a lack of good resources on the web — there are plenty of them. But the problem is that there are many things that go even into the simplest of A/B split tests.

From researching to starting and calling the tests, there are so many things that can easily go wrong. The chances of messing up an A/B test is always a bit too high.

So we will try to minimize those potential errors and chances of messing up your next A/B tests with this blog post. You will find plenty of basic yet highly important information about A/B testing in this guide. Read more

exit intent pop up

Increase Conversion Rates and Sales With Retargeting

What is your basic framework for increasing business sales?

For most online businesses, it consists of the following three steps:

  • Driving targeted traffic visitors through various mediums, e.g., social media marketing, blogging, and content marketing.
  • Generating qualified leads from those traffic visits by encouraging people to subscribe to your email list.
  • Using your sales funnel and offers to increase sales and conversions.

This is a good, basic framework for online sales, but it isn’t complete. Most online businesses completely forget another very important aspect — “retargeting”.

In this post, we are going to learn some basic things about retargeting and how you can use it to increase conversion rates, sales, and profits. Read more

attention deficit

Here’s How to Counter Low-Attention Span to Increase Sales

Do you know what is the biggest challenge in today’s digital marketing world?

It is to attract more traffic visitors and hold their attention long enough to finalize a transaction – especially in this  online world of low-attention span.

It is not something you’d like normally, but the truth is that our world is suffering from a serious case of attention-deficit disorder. According to some latest scientific studies, the attention span of an average human being is now 8 seconds. In comparison, the attention span of a goldfish is 9 seconds.

So, if you have an online business, you have a better chance converting a goldfish into your customer than a random website visitor who is so eager to lose his attention and start doing something else.

For online entrepreneurs and businessmen, this low-attention span problem means that it is now harder than ever to convert website visitors into paying customers and regular followers.

Most businesses have a simple strategy to increase website conversions and sales. And a significant portion of that strategy depends on holding the attention of your website visitors. As grabbing the attention becomes harder and harder, online conversions are more likely to fall below the expected level.

So, what should be done about it?

In this blog post, we are going to discuss exactly that.

More specifically, we will talk about how to increase the attention you receive from your website visitors. Furthermore, we will also discuss how to convert that low-attention span for increasing sales and overall website conversion rates. Read more

appsumo buy now

How to Improve Conversion Rate With Urgency and Scarcity?

In the online marketing world, if a visitor quits your website, it is almost as if you have lost that prospect for good.

The competition is tough, and the distractions are way too many. There is little to no chance that a potential buyer will revisit your website after a few days, only to be searching for a product she saw earlier. It is more likely that she will either postpone her decision to buy that product/service or purchase it from someone else.

This is why urgency and scarcity are often regarded as very important factors in making an online sale. And if you are looking to improve the conversion rate on your website, you will have to focus more on these two factors.

In this blog post, we discuss how you can improve conversion rates by creating a sense of urgency and scarcity. Read more

multivariate vs ab testing explanation

How to Do A/B Testing With Low Traffic?

Running A/B split tests is important to improve conversion rates on your website. However, as you might know, it seems almost impossible to successfully run A/B tests when you have low traffic.

Let me clarify things for you.

If you do not have a substantial amount of traffic, you are at a disadvantage. Things won’t be as simpler or easier. Given said that you can still improve the conversion rates of your website — even if you are not blessed with an enormous amount of daily traffic.

In this blog post, we are going to discuss how to do A/B split tests on websites that have low traffic. More importantly, we are also going to discuss some creative ways to overcome the traffic problem and improve conversion rates. Read more