Reality check: The conversion rate for most website sucks and desperately needs the services of a conversion optimiser!
It’s not uncommon to see lots of internet marketers putting in a lot of effort into designing a beautiful website, spend thousands on Facebook or Google ads, and are consistently engaging on social media but not getting revenue results commensurate with their efforts.
For sure, the above activities are solid marketing strategies and they are no doubt important but most of them are all just about improving traffic.
The truth is; these internet marketers ignore one of the most important things that needs to be considered; ‘Conversion Optimization’! They fail to identify the roadblocks in their conversion funnel and address them immediately. Read more